Project: Hotel NH Bloom Brussels
Location: Brussels, Belgium
Year: 2023
Scope: Guestrooms and common areas
In the heart of the European capital stands NHow Bloom Brussels by Bagon Contract, a bold hotel concept that blends paint splashes with crate-inspired structures reminiscent of military transport boxes — a full-on declaration of war against boredom.
From the very first glance, a multicolored chameleon welcomes guests on the façade. By night, it lights up and becomes yet another urban icon. This vibrant creature, constantly adapting without ever losing its essence, sets the tone for what awaits inside.
And indeed, something has clearly happened here. Splashes of paint burst across the room — walls, wardrobe, minibar — as if a chromatic battle had just taken place. At the same time, this explosion of color is carefully balanced by sober black elements, such as the coffee table, creating a striking visual contrast.
Meanwhile, the headboard and bedside tables form one of the room’s most impactful features. Crafted from raw-finish oiled pine wood and combined with acoustic panels, they evoke the crates used to transport artwork and weaponry alike, reinforcing the concept’s industrial and provocative character.
Subtly, the silhouette of the Manneken Pis appears on the front of the bedside table. In harmony with the headboard and bed, it invites guests to pause, observe, and let their imagination wander. Adding to this sense of uniqueness, the hand-pulled screen prints mark each set of elements with the room number, produced in a limited, project-exclusive series.
NH Hotel Brussels – Bagon Contract
And of course — is there room for something sweet? Absolutely. In a space defined by contrast, there’s always room to reconnect with your inner child. The wall coverings also incorporate the same acoustic panels used in the headboard and bedside tables, ensuring both visual and acoustic coherence throughout the room.
So, if you find yourself in the Belgian capital, don’t forget to say hello to the multicolored chameleon. And if you’re looking to make your own hospitality concept just as distinctive, we’re here to help. With over 20,000 m² of facilities and cutting-edge technology, we have everything needed to bring even the boldest ideas to life.